Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t send random messages to your customers. Respect your customers’ attention by always giving them useful content when you send out messages. Texting random phrases is the quickest way to kill a marketing campaign. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Qr Codes
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. This makes it easy for smart phone users to access your site and use your coupons. QR codes should appear on business cards, brochures, catalogs and posters. If a customer is interested, the QR code is an easy way for them to learn about your business.
The key to mobile marketing is to keep your message short and to the point. Attention spans are short, so use a short message which includes your company’s name.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Stay with your principles to keep you on the right track.
Mobile platforms that are designed as standalone also need home bases to be successful. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Your entire business model shouldn’t be based on mobile marketing.
Mobile marketing is a great new way to market that’s very effective. More and more people everyday are using their mobile phones to use social networking websites and download apps. These are both excellent places that you could be marketing your business. Be visible to your target market.
Mobile Devices
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Try out a variety of mobile devices so you can gauge how your site and communications look to different customers.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Apply your mobile marketing efforts respectfully and consistently to get the best results. This approach will help you to gain new customers.
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