Mobile marketing may bring in some additional funds or could prove to be very lucrative. These tips will help you to be an expert at mobile marketing.
Send Random Messages
Don’t send random messages to your customers. Respect your customers’ attention by always giving them useful content when you send out messages. You do not want to fail because you send random messages. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
QR codes can be a great way to reach out to your technology-friendly clients. This is an easy way for people with smart phones to access your website and/or coupons. You should include the QR code on everything – catalogs, brochures, business cards and posters. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
You should always establish a home base for your mobile platform. Your campaign is about getting people to your home base or bringing them back to it. You should never develop your entire business around a mobile platform.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
Avoid texting your customers during odd hours, such as early mornings or late nights. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Mobile marketing is a bit more complicated than people think. Your diligence and dedication in developing your mobile marketing campaign will be well worth the effort. By following the above tips, you are well on your way to more sales and bigger profits.