Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t just send messages to your customers out of the blue. Always have something important to say when you message them. Many campaigns have failed because they inundated their customer base with too many meaningless messages. Customers like relevance, not jokes or other nonsense.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. QR codes are a good way to get people that have smart phones to visit your site. Your brochures, business cards and catalogs should all have QR codes printed on them. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
Mobile content should be easy to read and to the point for the success of your campaign. Get your message across to them as soon as you can; they need to know what you are trying to say.
You might need to invest some money in optimizing your website to be used in a mobile format. It can be hard to make an attractive mobile site that appeals to all platforms. If you would like this to go smoothly, consider outsourcing the project to someone qualified.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
A successful standalone mobile platform must have a home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. A mobile platform should just be one part of your entire business.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Mobile marketing can aggravate people if not used properly. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. By doing so, you are sure to attract additional clientele and generate new profits.