Mobile marketing is a broad term that can mean many things. So it is easy to understand that different businesses would interpret great mobile marketing efforts in different ways. The most basic definition is the use of mobile devices or cell phones as a medium to promote businesses. This article contains a number of guidelines for making the most of mobile marketing resources.
You need a solid database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. The reason is you must have their permission before you begin doing this. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. Those with smart phones and appropriate mobile devices can easily access specials or your website. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Write the minimum text necessary to get your point across when it comes to your mobile site. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. You have to get right to the point and make it short when using mobile marketing.
Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Use your mission statement to keep your efforts focused. This will make it easier to stay focused.
Avoid sending texts early in the day or too late at night. Sending out text messages at bad hours will just annoy customers.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. Follow the formula for a long-term successful campaign to build a new one.
To reiterate, the definition of mobile marketing depends on the definer’s sense of the term. No concrete definition can be made; though, all definitions concede that it involves marketing on mobile devices. By using the information in this article, you can better understand how mobile marketing can work for your business.