Have a telephone number database to assist your mobile marketing efforts. Avoid adding nothing but mobile numbers to your database. The reason is you must have their permission before you begin doing this. You can either set up a number where an individual can message your system with a code or you can create a web-based form that they can fill out.
Don’t ever text message customers for no good reason. Be sure your message means something to the recipient and that they will welcome the message. Nothing will crash your marketing campaign faster than annoying your customers with random things. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Putting a QR code on your print ads can help you appeal to tech savvy customers. Those with smart phones and appropriate mobile devices can easily access specials or your website. Print the QR codes on brochures, posters, catalogs and business cards. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Mobile marketing demands short, concise, and direct messages to consumers.
Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Giving a website a mobile device design can involve sophisticated skills. Leave this to the professionals if you doubt your talent at all.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Maintaining your principles is key to you being successful in your business plans.
If you design a standalone mobile platform, it needs a home base to be successful. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. It is unwise to build an entire enterprise solely on a mobile platform.
As mobile devices become increasingly popular, so will mobile marketing. In the near future, nearly everyone will have a smart phone. Mobile marketing will emerge as a highly efficient way to reach them. Use the great advice in this article, and you are going to be light years ahead of the competition. Best of luck to you!