There are a wide variety of mobile marketing strategies available so you might be wondering where the the best place to start is. The following tips will bring mobile marketing into perspective and help you choose a viable strategy.
Begin by developing an appropriate database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. Get permission before adding anyone’s cell phone number to your list. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.
Don’t ever message customers without a reason. Ensure that your message is relevant each time you actually do message them. A marketing campaign that starts sending out random or useless texts will not be a success. Customers want information, not funny texts that they would normally get from a lose friend.
QR codes are efficient when your customers are particularly tech savvy. This will make it simple for people that have smartphones to access your site and any special offers you may have. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
On your site in particular, you need to learn to say more with less in your mobile content. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. With mobile marketing, you need to be short, sweet, and to the point.
Although there is variation in approach, the fundamentals of mobile marketing remain the same. Where the techniques vary is in how they are applied and which technologies they use. Just employ a little common sense and a little research to identify the methods that will work best for you in your situation.