Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Cell Phone Numbers
Start by building a good database. Avoiding just adding cell phone numbers to your mobile marketing database. Having cell phone numbers requires that you have the person’s permission first. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
Your printed advertisements should include QR codes for your technologically savvy customers. This way, customers with smart phones can just scan the phone and get access to your website features. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Keep a close eye on the competitions promotions and ideas, especially successful ones. It is a wonderful way to find out what works and what does not. You need to set yourself apart from everyone else.
To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. Start by getting different mobile phones and experimenting with them.
Use short code that is dedicated. It will cost more but go a long way in securing your brand. A certain amount of legal coverage comes with it as well.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. With the right approach, you will very likely obtain new customers and bring in more business.