There are so many choices when it comes to building a mobile marketing strategy for your business that it’s hard to know where to begin. Here are some tips to help you on your way to mobile marketing success.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. This makes it easier for smartphone users to gain quick access to your website or promotion. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Mobile marketing messages should be brief and easily understood. Make all of your mobile marketing memorable and to the point.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. In mobile marketing, your campaigns will need to be kept short and succinct.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. To get an opinion that is not biased, you could hire a tester.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Sticking to your mission statement keeps your business focused and efficient.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. The longevity of a campaign will be a better indicator of success than sales numbers. Use this formula to be successful with a new campaign for years to come.
As you have seen, mobile marketing techniques, while various, share many fundamentals. However, the forms of technology and ways of applying these techniques vary. With a little time and research, you can find the techniques that will work best for you.