Defining mobile marketing is something of a challenge. It means different things to different businesses, and it can be used in many different ways. The simplest and most common definition is a method of promoting a business through mobile devices, such as cell phones. Here are some tips to see how your business can benefit from mobile marketing.
Your advertisements should carry QR codes to assist your tech-friendly customers. This way, customers with smart phones can just scan the phone and get access to your website features. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. With a QR code, an interested customer can instantly find out more information about your products and services.
Mobile marketing messages should be clear and brief. Make sure customers know what your message is, so they absorb it and respond.
Money investment should be considered necessary if you want to have a decent website that works on mobile devices. Building an effective mobile website is a specialized task, considerably different from normal web design. Don’t be afraid to hire experts to do this for you.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Mission Statement
Use your mission statement to keep your efforts focused. Having the mission statement around will help you stay ethical.
Be very careful of the hours that you send your customers text messages. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Act appropriately.
Remeber that viral ads will have the most impact. Many times, these will get passed on to others, enlarging your mobile marketing audience.
Apps are super easy to make, and you can give them to customers for free. You could offer apps specific to your business to better promote your company via mobile marketing. You have a wide range of features to choose from here.
Use unique, dedicated short code. It’s more expensive, but it will protect your brand. You may also derive a bit of legal coverage from its use.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.
As you learned in the first paragraph, the term “mobile marketing” means a variety of things depending on who you ask. There is no universally accepted definition, but it is accepted that it involves marketing via cell phones and mobile devices. The advice in this article will help you understand how to make mobile marketing work for you.