Are you aware of mobile marketing? What kind of marketing plans can you come up with? If you have a plan in place already, are you looking to improve it? Are you reaching the largest potential audience with your marketing efforts? Are you positive your plan is being applied properly? If you’re admittedly new to mobile marketing, then read on for some valuable tips.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. You should include the QR code on everything – catalogs, brochures, business cards and posters. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Mobile marketing is not the place to be overly wordy. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. With mobile marketing, make your content worthwhile but not too wordy.
Watch your competition to get ahead in social marketing. You must be unique from your competitors.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Be wary of the time of day you text your customers. Not too late not too early. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Make sure that a mobile marketing campaign is effective before starting a new one. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.
When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Try to be respectful of the individual you are contacting.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.